Social media has created an unprecedented opportunity for brands. With the advantages that social media brings to businesses today, you can engage directly with customers and clients. The benefits that social media brings includes: Uncovering valuable insights about your buyers and how they view your products, services and brand Handling complaints expediently  Developing a stronger […]

Do you want to be sure that the content you’re developing has as much an impact on as many people as possible? In this episode of Whiteboard Friday, content marketing expert Ross Simmonds takes us through the content life cycle, as well as covers how we an use it to ensure that the content you […]

Does posting one content daily increase ranking? This question was directed towards Google, who answered it this way: “No. Posting daily or at any specific frequency for that matter doesn’t help with ranking better in Google search results. However, the more pages you have in the Google index, the more your content may show up […]

The early stages of starting a business tend to be when you’re the most strapped for cash. Because of this, it can be hard to determine how to best market your services or products. In this video, SEMrush shares their favorite social media marketing tips that actually work in 2022. The video is broken down […]

We know that not a lot of people think about it often, but color theory is a topic of complexity and nuance, and color psychology in marketing and branding is usually represented in infographics (ironic since this is an infographics post). Because we don’t really go beyond the surface-level discussions on the topic, we typically […]

There are a lot of things that can take a lot of time through out your marketing work day. These things can include performing keyword research, generating content ideas, doing A/B testing for those content ideas, confirming how much your content is worth creating, and finally getting the approval to actually write. These things can […]