What exactly is user generated content (UGC)? The concept behind UGC refers to the original, brand-specific content created by customers and published on social media or other channels. There can be several forms of UGC, including images, videos, reviews, testimonials, podcasts, or more.
UGC is naturally considered organic content at an amateur level. The great thing about UGC is that it’s organic content, which appeals to social users as there are consumers just like them who recommend products and services, rather than brands.
Of course, UGC can be good or bad for brands. Look at reviews, as an example. When somebody has had a bad experience with your product or service, they’ll write a review, talking negatively about what they got. But it seems that more than likely, if you’re doing your best to provide the best experience for the customer or client, then you’ll probably have more positive than negative reviews.
Overall, UGC is important because it embraces authenticity, it’s cost-effective, and it’s easy to track. There are a number of other benefits to user generated content, so why not utilize it?
But how do you use UGC for marketing your brand?
Neal Schaffer wrote an article that focuses on how you can leverage user generated content.
In his article, he discusses:
- Why it’s important
- Five different types of USG you should consider using
- Examples of brands that leveraged it that you can use for some inspiration
- UGC content tips
- 5 UGC tools that will make finding and publishing user generated content easier