Gone are the days when a business would put together a one-dimensional marketing campaign to promote products and services that they were offering.
These days, we’re seeing marketing becoming more consumer-centric as the power of a brand’s success likes within the hands of them in the end.
This is where user generated content comes in (UGC). UGC is the recipe that marketers can use to execute awesome marketing that campaigns that end in success.
So why should your brand take advantage of user generated content?
The team over at Short Stack has come of 12 reasons, which they’ve listed in the following infographic below: