Archive

Scott Davenport

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How Do You Incorporate More Context In Your Social Media Content?

I\’m sure that many of us have experienced things that were out of context. It doesn\’t matter if it was something a friend said, or a video clip of somebody saying something that doesn\’t make sense. Things like this seem different when you aren\’t completely in the loop. You just don\’t know what\’s going on […]
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How To Keep Your Social Media Marketing Strategy On Track (Infographic)

Do you want to renovate your social media marketing strategy? Is your strategy lacking and you want to create a more effective system to maintain your performance? If you said yes, you may want to check out the following overview, created by SEMRush, where the show us an effective approach to key social media marketing tasks […]
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How To Manage Your Instagram Engagement In 45 Minutes Per Day (Infographic)

As an HVAC business, are you utilizing Instagram as a part of your marketing strategy? If you are, this could be of some great help if you want to maximize your Instagram engagement. If you’d like to find out how to achieve social media success in just 45 minutes per day, then the team from The […]
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3 Paid Media Tools To Help You Process Your Data

If you want to be successful with your PPC campaigns, you first have to focus on great data. But, in order to obtain this data, you need to process it. 3 Paid Media Tools to Help You Process Your Data: Triple Whale – a server-side pixel that tracks all your first-party data Hyros – use tracking to […]
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SEO Writing: Tips To Creating Great Content

As more people shift over from traditional advertising (tv, radio and newspaper) and into the digital sphere, your online content will become more and more valuable. One of the best tools you can have at your brand\’s disposal is content writing, and if your content isn\’t great, you\’re likely turning away from a number of […]
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How SEO is Changing With Google’s Algorithm and What That Means for You

The big question on everyone’s mind—will the new Google update affect my business’s website? Google is constantly trying to improve user search results with minor updates that are often not noticeable to site owners. However, when Google delivers a core update, your website may or may not be affected in ranking results.  Understanding the basics […]
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