If you want to be successful with your PPC campaigns, you first have to focus on great data. But, in order to obtain this data, you need to process it. 3 Paid Media Tools to Help You Process Your Data: Triple Whale – a server-side pixel that tracks all your first-party data Hyros – use tracking to […]

As more people shift over from traditional advertising (tv, radio and newspaper) and into the digital sphere, your online content will become more and more valuable. One of the best tools you can have at your brand\’s disposal is content writing, and if your content isn\’t great, you\’re likely turning away from a number of […]

The big question on everyone’s mind—will the new Google update affect my business’s website? Google is constantly trying to improve user search results with minor updates that are often not noticeable to site owners. However, when Google delivers a core update, your website may or may not be affected in ranking results.  Understanding the basics […]

In 2022, a good number of brands have learned how to harness the marketing power of influencers. At this point, it seems that even more brands will start using the power of the influencer. People are spending a lot of time on social media these days, are are more likely to engage with an influencer […]

Clicks are one of the primary interactions an advertisers desires for the ad, as it is a way to evaluate how well your advertisement worked in order to gain engagement, to achieve a particular audience, and to grow the amount of sales you get for your brand. Clicks are a type of interaction that gives […]

Some people might be wondering, what is email marketing automation? Email automation is a way to create emails that reach your target audience with the right message at the right moment—without doing the work every time. With automation, you can send out automated messages leveraging a marketing automation tool. Marketing 360 has come up with three […]