Putting together some keyword ideas is great, but if you aren’t looking at the the right metrics, you aren’t going to get very far. The whole idea behind metrics is to make the data-driven decision. If your metrics don’t quite fit what you’re trying to accomplish, then your marketing strategy won’t be as effective as it could have been if you’d used the right metrics.
In this episode of Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that have an easy fix.
