According to TechTarget, customer retention is “a metric that measures customer loyalty, or the ability for an organization to keep its customers over time. In addition to identifying the number of loyal customers, customer retention can reflect or predict customer satisfaction, repurchase behavior, customer engagement and emotional ties to a brand.” Retaining customers is vital to businesses since they cost […]

SEO requirements always seem to change, and it can be difficult to keep up with all the latest developments. But if you want your HVAC Google rankings to go straight to the top of the search results, you have to be in the know. If you tap into the current ranking factors, then you will […]

During a Google office hours hangout, Googlers received a question of whether or not to try ranking for zero search volume keywords. They asked: “Let’s say I research on a keyword which has no volume or keyword density, but we are appearing for those keywords on the first page. Should we target that keyword?” Then, a […]

SEO Copywriting is all about creating compelling content following search engine optimization techniques. Copywriting is a technique that lets readers take a certain action, such as buying a product or service that you offer. It’s a copywriter’s job to create content that is engaging enough to make the viewer to invest in your business by […]

There are many benefits to not only posting content on your social media channels, and doing it regularly. Social media provides a great platform for keeping in touch with your customers and clients, especially when you post about product updates, company news, and overall customer engagement. You can use platforms like Twitter, Facebook, and Instagram […]

With the HVAC industry set to grow in the coming years, it\’s important that you develop a competitive plan when it comes to HVAC advertising, or else your company might end up watching your competitors head into the sunset, leaving you behind. If you\’re here reading this, you probably have been focusing on traditional HAC […]