SEO requirements always seem to change, and it can be difficult to keep up with all the latest developments. But if you want your HVAC Google rankings to go straight to the top of the search results, you have to be in the know.
If you tap into the current ranking factors, then you will see your website begin having a rise in traffic. This means you’ll see more leads, and ultimately, more traffic.
What is a ranking factor though?
According to Search Metrics, the term ranking factor “describes the criteria applied by search engines when evaluating web pages in order to compile the rankings of their search results. Ranking factors can relate to a website’s content, technical implementation, user signals, backlink profile or any other features the search engine considers relevant.”
So what ranking factors should you focus on to improve the SEO of your site? According to Google’s John Mueller, you should focus on “awesomeness.”
But for HVAC services, here is Relentless Digital’s top 10 ranking factors for Google that you should watch out for!
- Backlinks and Internal Links
- Search Intent
- Loading Speed
- Mobile Friendliness
- Core Web Vitals
- Website Structure
- Domain Authority