By now, you’ve likely heard that video has become not only an engaging content format these days, but the most engaging content format. No matter if you’re talking about short-form clips or regular-length formats, all video formats are worth considering for your digital marketing strategy. The very nature of video makes it more likely to stand out […]

Small business owners who utilize social media are able to promote their business in powerful ways. Having a Facebook business page is one of the best ways you can connect with your customers and build a following for your company. There are a number of reasons you will want to create a Facebook page for […]

Do you want to diversify your online advertising while leveraging Google\’s ecosystem in order to reach more people? Find out how to get started with Google Performance Max ads solution with Social Media Examiner\’s video! Why Use Google Ads What Is Google Performance Max? Preparing To Use Google Performance Max Google Performance Max Conversion Tracking […]

If you’ve spent anytime around Google, working with the search engine to market your business website, you’ll know that they love to change up and update their algorithms all the time. This can cause quite a shake up with how the SERPs presents your website to searchers. In this episode of Whiteboard Friday, Lily Ray […]

At its core, Google Analytics 4 (GA4) is an entirely different new Analytics product when compared to the current Universal Analytics platform, and is focused on providing more data throughout the entire life cycle of the customer journey. With GA4, you’ll find that this new version of Google Analytics contains more data about the customer […]

Are we seeing a global economic recession taking place? If so, well, that it’s a problem. But if you prepare your marketing strategy for a shift in the economy. In this White Shark Media video, we share how the best marketing approach for your business, some tips, and best practices can take your advertising where […]