These days, we are seeing more and more people watching YouTube, especially on their TVs. Because of this, something that has come up more recently is the idea of frequency capping. According to Google, frequency capping is “a feature that limits the number of times your Display or Video ads appear to the same person. Frequency […]

The new age of marketing is all about getting more intimate and two-way with your audience with the emergence of audio-based social platforms. We all remember the likes of Clubhouse, which helped to really jumpstart audio-based social platforms. Fast forward to today, and we have Twitter Spaces. Twitter spaces is a great possibility for your […]

Is the load time of your website doing good? Is it loading the way it should? This is something you’ll want to to think about because load time is an SEO ranking factor, because if it loads slowly, not only will it affect where it appears in the SERPs, it’s just annoying to your visitors. This […]

Do you think being a project manager is important? Clients wonder if they would really a project manager because on paper, it looks unnecessary, and they don’t really deliver anything and often get in the way of what they want the team to do. In reality, running projects without a good project management is a […]

What is scarcity marketing? Scarcity marketing is a marketing strategy that plays on a prospect’s fear of missing out on a purchase. It’s based on the psychological principle that we tend to want what is in demand and hard to attain. Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me on the SEJShow […]

Did you know that after Google, YouTube is the worlds second largest and most popular search engine based on Alexa traffic rankings? YouTube has over 1.8 billion users every month (and that’s just the people who are logged in). That makes YouTube Google’s most popular service, with even more users than Gmail. There are a […]