What is scarcity marketing? Scarcity marketing is a marketing strategy that plays on a prospect’s fear of missing out on a purchase. It’s based on the psychological principle that we tend to want what is in demand and hard to attain. Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me on the SEJShow […]

Did you know that after Google, YouTube is the worlds second largest and most popular search engine based on Alexa traffic rankings? YouTube has over 1.8 billion users every month (and that’s just the people who are logged in). That makes YouTube Google’s most popular service, with even more users than Gmail. There are a […]

When it comes to consuming information, it’s generally considered easier to watch a movie then to read a book. It’s easier to look at a well put together image than reading an essay. Basically, visual representation is typically more effective than words, and infographics are graphical visualizations of data, information and knowledge. Infographics mix images, […]

Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the founder of SubjectLine.com, joins the SEJShow to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid. The video […]

In this video, John introduces The Forecaster Method, a strategy to help marketers accurately evaluate, forecast, and scale their digital marketing programs like never before. What is the Forecaster Method? The Forecaster Method looks at all the different ways you can get traffic, breaks down the perfect portfolio, and then teaches you to scale from […]

Have you thought about advertising your HVAC business on Reddit? It\’s about time you should. If so, you\’ll want to look into Reddit ads! Although Reddit isn\’t the first place you\’d think to look for marketing a business (Reddit currently serves some 50 million daily active users), one thing the platform does have is highly engaged […]