Where should brands be directing their focus during times of economic uncertainty? In this LinkedIn video, LinkedIn’s Chief Economist Karin Kimbrough spoke about the evolving landscape and how marketing teams can adapt. They talk about trends regarding evolving business cycles, global volatility, as well as the rapidly evolving workplace trends.

Content marketing has gone from a cool new way to market your business to an essential marketing powerhouse for almost any business. It is, by itself, helped to evolve what customers expect from brands they interacting with. If you neglect it, it’s way more risky than investing in it. Great content, especially dynamic and well […]

It\’s a known fact that content marketing is a great way to build your brand and reach your target audience. Video content marketing is when brands create video content to raise their online profile. You\’ll typically produce videos in the form of webinars, courses, live videos, or self-hosted videos, and are typically published on platforms […]

As we head into the holiday season, are you wanting to get your Twitter marketing going strong for your HVAC business? If so, you\’ll want to stick around and see if there’s something you can use out of the following tips. Despite the platform not having the biggest userbase (compared to the likes of Facebook, […]

Are you curious to see where Google Ads is going in the next year? Check out this White Shark Media video, where they share the newest updates and how you can leverage new features and updates to your advantage to create a brand new digital marketing approach for the coming year.

It’s fun to think that a high traffic count is a measure of success, but a lot of traffic doesn’t mean squat if they aren’t converting. Ultimately, what matters is what your visitors are doing once they get to your website. Brian sits down with Benji Hyam, the co-founder of Grow and Convert and Wordable.io, […]