Archive

Scott Davenport

update, publication, blog

What Is A Core Update? – Whiteboard Friday

If you’ve been in the search space long enough, you’ve probably heard about Google’s core updates and how they affect your website. These changes take place over the course of the year, and can happen several times. But what are core updates, anyway? The following Whiteboard Friday was recorded at SearchLove in October, after three […]
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Why B2B Needs Social Media

Are you a small business owner in a B2B industry who wants to expand your reach on social media? In this SEMrush video, you’ll learn about insights about what social platforms to focus on, how to plan out your content, and goal setting techniques. Brian sits down with Dan Martell, Founder of the SaaS Academy, […]
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LinkedIn Provides Data On Engagement An Ad Performance (Infographic)

Thanks to all of the crazy drama that we are all witness to at Twitter, there are a lot of folks who are thinking about using other options. One of the major options for many of these people have looked into is LinkedIn. Because people in general have begun to switch over to the LinkedIn […]
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What Is SEO Forecasting And How Can You Predict Revenue From Search Volume?

Staying competitive in this current digital world means maximizing your content, which means you have to have an SEO strategy in place. One of the things that is vital to that strategy is SEO forecasting. SEO forecasting is the process of using analytics data from previous search traffic to identify patterns that can help you […]
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How To Succeed With LinkedIn Company Pages

A great number of businesses these days have a LinkedIn account because they recognize it as a powerful tool that not only shows people what their business is all about, it can help generate leads and develop new partnerships. By having a LinkedIn company page, you have a public avenue to share more information about […]
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An Overview Of What Nostalgia Marketing Is And Its Benefits (Infographic)

Have you ever watched an ad on television and suddenly got hit with fond memories of the past and the good old times came rushing back to you. As we understand it, that’s nostalgia, which is described as the sentimental longing that we feel for periods in the past that gives us warm feelings when […]
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