We’ve all heard the phrase, “know your audience” before, right? With that phrase, you can create the foundation of a successful marketing campaign. Knowing what a target audience is, as well as how to identify it is important. Trying to reach everybody at once is an impossible task, which is why it’s important to figure […]

Being able to calculate your customer acquisition cost (CAC) is one of the most impactful metrics you need to understand as either a marketer or business owner. In this video, Elevate Digital shows you how to understand the different methods of calculating your CAC, and the common mistakes you should avoid. They even go over […]

If you website recently got hit with an algorithmic penalty due to a content quality issue, you might wonder, how long does it take you to recover from something like that? Recently, Google answered the following question: “…if a website gets algorithmically penalized for thin content, how much of the website’s content do you have […]

Do you want to get 2023 started right? If so, LinkedIn will be able to get you on track for the next year. The social business platform recently shared an overview on how to establish your vision for the year ahead, a five step process that will help get a clear vision of what you want […]

Are you creating videos to put onto YouTube to help as a part of your marketing efforts? If so, you know how difficult it can be, as many content creators put a lot of time and effort into creating a single video. Because of that, creators want to have as many subscribers as possible, because […]

One of the most important steps in local SEO is local keyword research. If you think that it’s not that important, consider this – almost 90 percent of people who do local search on their smartphones typically visit a related store within a week. In this Ahref video, you’ll learn how your local business can […]