Apple’s 1OS 14.5 update is out, and with it are the new data tracking prompts that rolled out along with it.
Due to this Apple’s 14.5 update, Facebook has come out with their own new element to the iOS 14.5 prompts where they are trying to encourage users to keep data tracking on when using the Facebook app.
Facebook’s tactic is to add a new element to its in-app alerts to ‘Help keep Facebook/Instagram free of charge’, which could be taken as a bit of a scare tactic or even a veiled threat.
According to Mark Zuckerberg, during his 2018 testimony to Congress:
“Yes, there will always be a version of Facebook that is free […] We think offering people an ad-supported service is the most aligned with our mission of trying to connect everyone in the world, because we want to offer a free service that everyone can afford. That’s the only way we can reach billions of people.”
Source – Social Media Today