Advertisers Are Able To Bring Customer Segments Into Microsoft Advertising Via A New Integration

Microsoft announced that they will there is a new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising. This announcement came during the Microsoft Business Applications Summit on May 4, 2021.

This integration allows advertisers to use their customer segments they have from Dynamics 365 Customer Insights to reach Microsoft Search Network and Microsoft Audience Network users through customer customer match targeting.

Once Microsoft Advertising and Dynamics 365 Customer Insights as made a connection, customer segments will appear in Microsoft Advertising’s Audience page.

Source – Search Engine Land