What is a content funnel? This particular funnel visualizes the journey that a potential customer or client goes through when they are considering a purchase, and is a part of a much bigger overall content marketing strategy. The content in this funnel in the different stages supports the customer journey, and good content can help […]

We’re getting closer and closer to the end of the year. At this point, we’re les than two months away from the end of the year. 2023 is coming, and it’s coming fast. It’s high time you start thinking about your marketing and branding plans for the upcoming year. To help with this, the team […]

According to Entrepreneur, a podcast is an “an episodic series of audio files containing music, interviews or other sounds that you can download to your computer or mobile device. Podcasts are a great way to provide content to your customers while also driving traffic back to your website. They are also a great way to connect with potential […]

For some, the world of newsletters appear outdated. Those with this mindset feel this is because of all the changes we see in social media marketing today – live videos, stories, and hashtags. Readers believe that newsletters are boring, and this state of mind can make it hard to digest. But it’s time to realize […]

These days, we are seeing more and more people watching YouTube, especially on their TVs. Because of this, something that has come up more recently is the idea of frequency capping. According to Google, frequency capping is “a feature that limits the number of times your Display or Video ads appear to the same person. Frequency […]

The new age of marketing is all about getting more intimate and two-way with your audience with the emergence of audio-based social platforms. We all remember the likes of Clubhouse, which helped to really jumpstart audio-based social platforms. Fast forward to today, and we have Twitter Spaces. Twitter spaces is a great possibility for your […]