During a Google office hours hangout, Googlers received a question of whether or not to try ranking for zero search volume keywords. They asked: “Let’s say I research on a keyword which has no volume or keyword density, but we are appearing for those keywords on the first page. Should we target that keyword?” Then, a […]

SEO Copywriting is all about creating compelling content following search engine optimization techniques. Copywriting is a technique that lets readers take a certain action, such as buying a product or service that you offer. It’s a copywriter’s job to create content that is engaging enough to make the viewer to invest in your business by […]

There are many benefits to not only posting content on your social media channels, and doing it regularly. Social media provides a great platform for keeping in touch with your customers and clients, especially when you post about product updates, company news, and overall customer engagement. You can use platforms like Twitter, Facebook, and Instagram […]

With the HVAC industry set to grow in the coming years, it\’s important that you develop a competitive plan when it comes to HVAC advertising, or else your company might end up watching your competitors head into the sunset, leaving you behind. If you\’re here reading this, you probably have been focusing on traditional HAC […]

Programmatic advertising has become an increasingly important part of marketing. As digital marketing keeps maintaining its primary position as the primary way marketers communicate, the need for programmatic advertising will continue to increase as tools to improve the process of buying and selling digital ads becomes more important. But what is programmatic advertising, and what […]

What is the structure of CRM? CRM is the organization structure design for two-sided relation to customer. CRM is divided by 3 major section including operational, analytical and relational. CRM can be considered in two trade & work and cost views. CRM data structure is important for a number of reasons. There’s more accountability for workers […]