The Authoritative Content Funnel – Whiteboard Friday

What is a content funnel?

This particular funnel visualizes the journey that a potential customer or client goes through when they are considering a purchase, and is a part of a much bigger overall content marketing strategy.

The content in this funnel in the different stages supports the customer journey, and good content can help push them closer to making that purchase.

The three stages of the content funnel includes

  • Awareness – here, you demonstrate to your readers and Google that your brand produces expert content
  • Consideration – you’ll show you understand the nuance of your audience’s problems and can solve them
  • Decision – you illustrate your brand is the best solution

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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