According to Entrepreneur, a podcast is an “an episodic series of audio files containing music, interviews or other sounds that you can download to your computer or mobile device. Podcasts are a great way to provide content to your customers while also driving traffic back to your website. They are also a great way to connect with potential customers and get them excited about your brand.”
Podcasts have been seeing a wave of popularity over the years, and has gained a level of acceptance as part of a comprehensive SEO strategy since Google originally said it would surface podcasts in the search results and make them playable back in 2019.
Because of this, podcasts have gained a higher level of visibility in the search results, allowing more access to the type of podcast that a user is searching for.
On Search Engine Journal, Roger Montti wrote an article about how podcasts can be useful as SEO assets, and how you can get your business podcast to gain visibility in the search results.
Roger discusses how you can optimize your podcast for search, the most popular sites for podcasts, topics that are great for podcasts, and more.
If you\’re running a marketing campaign for an HVAC business (no matter if it\’s B2C or B2B), and you have a podcast that you\’d like to see succeed on Google, then check out the post now to see how you can up your podcast SEO game.