According to Parallelinteractive.com, over 92 percent of people feel that, when deciding on who to buy products or services from, visual stimulation is the #1 influencing factor in that decision. It makes sense, because we, as humans, are very visual creatures. Parallel Interactive pointed out that “color psychology affects us on a level that we may […]

These days, influencers are everywhere. It’s a hot form of marketing right now. They can be great for connecting both organic social reach and paid ads, and are incredibly effective when it comes to marketing just about anything. We can say that influencer marketing started way back in the 1930’s when marketers experimented with figures […]

Everyone makes Facebook and Instagram videos. . . but how do you make them stand out? Social media is consistently changing the way we communicate and consume information. These days, it isn\’t shocking that that with all of the content that we post across the various channels, the most successful content type you can use […]

To describe what a content engine is, it’s “a website that drives web traffic by delivering quality, easily consumable content, on a regular basis. Many new-media websites like the Huffington Post, UpWorthy and BuzzFeed could be classified as content engines, and almost all of them are driven by advertising revenue.” In this episode of Whiteboard Friday, Ross […]

What is high quality content blog content? It’s content that helps a person answer a question they may have, solve a problem, entertain, or give information that will satisfy. This kind of content is written to be clear and accurate, and is easy to share or reference. Now, it’s important to make sure that every […]

Are you confused about showing multiple languages on your website? Are you unsure about whether or not you need to specify a primary language on a multilingual page? On this episode of #AskGooglebot, John Mueller covers best practices for multilingual pages.