If you\’re just getting into digital marketing, you might be wondering what the difference is between organic and paid search. In this tutorial, the Digital Marketing Institute will look at the difference between organic search vs paid. What are the benefits of organic search? And which should you use?

When it comes to investing in digital advertising, what is the order of channels you should be investing in in order to see the best results? Brand Retargeting Inbound Search – LSA , Maps ads, Search, Shopping Targeted Outbound – FB/IG/IL/YT targeting specific audience Shotgun Outbound – TV, Billboards, Radio, Podcast, etc. Check out Marketing 360‘s […]

It can suck when we don’t have full control over everything in our business. Don’t get me wrong, when working on something like your website and all the content within it, you totally have all the control in the world. But once it gets posted online, all the external stuff has different ideas. You can’t […]

When it comes to business marketing (especially B2B marketing), LinkedIn is an especially effective social media channel marketers can use to grow your business. The biggest key to doing this is to be active on the platform. There are five great reasons to publish content to LinkedIn Publishing on LinkedIn provides more value to connections who view […]

What are the best blog posts templates you should use to create better SEO content for your website? According to Ahref, there are four types that you can use to make better content. The four blog post templates they cover in this video are: list posts (listicles) step-by-step guides definition posts beginner’s guides Ahref’s video […]

10 years ago, the influencer marketing arena was limited to mainly celebrities and super dedicated bloggers. But now, it seems that there has been a rise in the number of social media influencers. No longer are we seeing a select few people taking on the influencer role. In short, influencer marketing is a type of […]