A Content Engine That Drives Revenue – Whiteboard Friday

To describe what a content engine is, it’s “a website that drives web traffic by delivering quality, easily consumable content, on a regular basis. Many new-media websites like the Huffington Post, UpWorthy and BuzzFeed could be classified as content engines, and almost all of them are driven by advertising revenue.”

In this episode of Whiteboard Friday, Ross Simmonds, MozCon speaker and content marketing expert, discusses his method for creating a content marketing engine that will help see you make money, all rooted in these four steps:

  1. Research
  2. Creation
  3. Distribution
  4. Optimization

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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