To describe what a content engine is, it’s “a website that drives web traffic by delivering quality, easily consumable content, on a regular basis. Many new-media websites like the Huffington Post, UpWorthy and BuzzFeed could be classified as content engines, and almost all of them are driven by advertising revenue.”
In this episode of Whiteboard Friday, Ross Simmonds, MozCon speaker and content marketing expert, discusses his method for creating a content marketing engine that will help see you make money, all rooted in these four steps:
- Research
- Creation
- Distribution
- Optimization
