Google’s Performance Max campaigns where released a year ago, in November 2021, and by now, many people have been given the chance to get used to the new campaign type. In case you’ve been left out of the loop, or just haven’t gotten much experience with it, what exactly are Performance Max campaigns? According to Google, […]

Upselling is a sales techniques that is designed to persuade customers to purchase a more expensive, upgraded, or premium version of a product or service with the intention of making a larger sale. With upselling digital marketing campaigns, you can drastically increase a company’s revenue. This White Shark Media will teach you how to effectively upsell PPC […]

You\’ve heard about how LinkedIn is important, right? As far as social platforms are concerned, it\’s been around longer than many of the others, including Facebook, Twitter, Snapchat and Instagram. In that time, LinkedIn has grown into something important in the world of work and marketing. The platform hosts over 600 million professional profiles, giving […]

If you’re just taking your first steps into the world of digital marketing, and you’re looking for a solid strategy to get you going, then Ignite Visibility is here to help! John Lincoln, a digital marketing expert, will walk you through his strategy to set up a digital marketing program.

Did you know that having a dedicated content marketing strategy is one of the most effective ways of growing your organic search traffic? Yup! 60% percent of marketers utilize a content marketing strategy in order to attract qualified visitors to their website. Even though content marketing is a big thing, it seems that about 34% […]

Are you struggling to get in front of your Twitter audience? In that case, you may want to try a different way of doing it – competitor targeting. But what is competitor targeting? Competitor targeting is when you use any sort of tactic that identifies any specific competitor, and then targets their audience and customers. […]