Looking at social media as we know it today, platforms like Instagram and its parent company, Facebook (or even Meta now), are not only well know, but are quite well known as popular ways to stay in contact with friends, family, as well as discovering new information everyday. They are great for even advertising for […]

Google Ad Editor is a utility program that lets you make changes to your campaigns through excel and upload them to your account via .csv files. This is very useful for creating multiple or large-scale charges, especially if you have users who are used to and comfortable with excel. It can be quite useful as […]

Back in the early part of 2020, Google announced that by 2022, the search engine was going to eliminate third-party cookies from Chrome. During the meantime, Google promised to figure out a more private alternative that would make users and advertisers happy. So hopefully you have been trying to figure out a way to deal […]

Remarketing audiences are typically populated by people who have interacted with your brand or website in one way or another. They are thus more likely in the market for the ads you are running in your ad campaigns. This is the reason why retargeting on Facebook is such a good tool you should use when […]

It can be difficult creating ad copy for your business ads. I imagine it\’s even more difficult to create effective ads for certain industries, including the HVAC market. So if you\’re thinking of creating ad copy for your own HVAC business, you will want to create something that will really draw in the attention of […]

It can be difficult setting the right kind of budget for your new PPC campaigns because you wonder if you\’re setting the right amount of money to be spent. Did you set too high or too low? Over at Search Engine Journal, another question was asked for the Ask the PPC column where they discuss […]