Remarketing audiences are typically populated by people who have interacted with your brand or website in one way or another. They are thus more likely in the market for the ads you are running in your ad campaigns. This is the reason why retargeting on Facebook is such a good tool you should use when trying to obtain new clients for your HVAC business.
It can be a major benefit to any business who is advertising on the social platform. The type of benefits that you will get from running Facebook retargeting campaigns includes:
- Generates More Sales.
- Reaches Interested Prospects.
- Increases Brand Awareness.
- Gains Insights.
- Improves Cost Effectiveness.
- Keeps up with Digital Marketing.
So if you haven’t been using Facebook to help retarget your ads, then now is a great time to start.
If you want to know how to increase the conversions of your retargeting ad campaigns, LYFE Marketing has some a great video for you! They provide retargeting strategies and campaign ideas for Facebook, as well as show you how you can use retargeting ads to reach lapsed customers on Facebook.