It can be difficult setting the right kind of budget for your new PPC campaigns because you wonder if you’re setting the right amount of money to be spent. Did you set too high or too low?
Over at Search Engine Journal, another question was asked for the Ask the PPC column where they discuss the relationship between budgets, conversions, and cost per acquisition.
“I often see a daily budget of less than the total cost per conversion. Would having a higher daily budget than the cost per conversion improve conversions more by having enough budget per day?
For example, if our cost per conversion for a coffee machine is £120, does the daily budget matter?
Say we had a daily budget of £200 for 5 working days and the CPA is £120, versus a daily budget of £333 for 3 days. Technically, on the fifth day I would be getting 1 per day vs. on the third day I would get 2 per day. I could be over thinking this – I hope you can help.”