Archive

Month: November 2021

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Twitter Launches Updated Tweet Analytics Card

Twitter is busy rolling out an updated tweet analytics display that provides more performance insight that provides extra engagement elements listed within the data. This extra information will be available on each tweet. The updated tweet analytics display includes insight on things like replies, retweets and Likes, and even more specific data, including: Where your …

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6 Advertising Challenges Brands Could Face in 2022, According to Experts

Did you know that about 90% of searchers online haven’t decided on what brand they want to buy from before they begin doing online research on search engines? Due to this, business and brand advertising has become far more competitive than before. This high level of competition is but one more thing that businesses have to …

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How Do You Calculate, Audit And Improve Your Site’s Bounce Rate For SEO Success

It can be difficult, if not down right impossible, to identify how your website is affected by search intent without some way of measuring the searcher’s attention. Bounce rate is one way to do this. According to Google: “A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that …

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Dominating Your WhatsApp Marketing Strategy

WhatsApp Business enables businesses, such as yours, to deliver faster customer service to those who need it. Once a customer opts-in, they will be able to contact you directly on their phones. This is a good thing when you look at the 56% of people would rather contact customer service via messaging rather than through …

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Is The New Facebook Audience Insights Tool Better?

A new tool from Facebook was recently released that they call Business Suite Insights which lets users see metrics, trends and visual reports that can help users understand what Facebook Page and Instagram strategies are working and what isn’t, and where to make improvements. This tool lets you then optimize the way they spend their …

Is The New Facebook Audience Insights Tool Better? Read More »

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What Are Some Ways To Improve PPC Campaigns With Customer And Client Information?

Something that can mean a lot for your HVAC business is running PPC campaigns, which will allow more people to see your brand’s ads through search engines, including Google and Bing. Even with the help of Google Ads and the like, it can be a challenge to come up with good ad copy for those …

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