Back in the early part of 2020, Google announced that by 2022, the search engine was going to eliminate third-party cookies from Chrome. During the meantime, Google promised to figure out a more private alternative that would make users and advertisers happy. So hopefully you have been trying to figure out a way to deal with a cookieless world next year.
Below, John Lincoln, CEO of Ignite Visibility talks about how removing third-party cookies will impact digital marketing in the future once Google makes good on their promise to remove cookies. He\’ll teach us some actionable strategies and insightful techniques that will help prepare you for a cookiless 2022.
John will cover:
- Third Party Cookies: what are they and why are browsers like Google Chrome removing them?
- Laws and Updates on Cookie Tracking and Removal
- Different Companies Approaches to Dealing with the Transition
- The Future of Marketing Without Third-Party Cookies
- Actionable Ways to Address a Cookieless Web 6. A Third-Party Cookieless Web Checklist
- The Future of Digital Marketing (2022 and Beyond)
