Study of 137k Facebook and Instagram Ads Reveals Performance Benchmarks and Trends (Infographic)

Looking at social media as we know it today, platforms like Instagram and its parent company, Facebook (or even Meta now), are not only well know, but are quite well known as popular ways to stay in contact with friends, family, as well as discovering new information everyday. They are great for even advertising for any brand and business out there.

Recently, Socialinsider analyzed over 137k Facebook and Instagram ad campaigns to find out which of the two gives you the most bang for your ad money. The data they discovered could help give you some indicators for how you want to approach them.

You can read the full report here, which covers these findings:

  • Facebook feed placement is best for driving ad traffic
  • Instagram Stories ads see the highest CTR
  • Brands have invested 8.69% more in Instagram ads in 2021 compared to 2020
  • And additional elements and considerations

The main results can be found in the following infographic:


Scott Davenport

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