It’s interesting to see how shopping and looking for products and services have changed over the years. We used to always go to a brick and mortar store for our products or to get a service, but in recent years, we’ve gotten to the point where we can experience shopping in an online environment. With […]

Content and SEO are both an incredible thing, as they see nothing but a bright future ahead of them. Overall, it seems that content is improving because we are learning how to strategize, research, create and publish it for everybody to enjoy. Because of that, content marketing went from something that was nice to a […]

Over the last few days, it seems the SEO community has been talking about a new study shared by SparkToro. The study is saying that over two-thirds of searches done on Google results in no click-through at all. As explained by SparkToro’s Rand Fishkin: “From January to December, 2020, 64.82% of searches on Google (desktop and mobile […]

Beginning March 2021, it\’s possible that advertisers will start seeing ad suggestions being auto-applied on the recommendations tab. This is similar to Google\’s auto-applied ad suggestions. According to Microsoft, the reason for auto-applying ad suggestions is two fold. Ad copywriting is complex and time-consuming. Auto-applying ad suggestions will hopefully boost performance, saving time. According to […]

For small businesses, reviews are important. With positive reviews, they can flourish. With negatives ones though, and business can all but dry up. Reviews can make or break them. They are that important. Proactive online reputation management can build trust with new and returning customers, as well as increase the visibility in local search. According […]

Podcasts have certainly matured over the years, and a sign of proof of this comes from Podsights (they provide attribution, cross-platform reporting and competitive insights for podcast advertisers and publishers). In an announcement made on March 23, “Podsights raised $4M in new venture funding led by Newark Venture Partners with participation from Graham Holdings, Aglaé Ventures, and […]