To describe what a content engine is, it’s “a website that drives web traffic by delivering quality, easily consumable content, on a regular basis. Many new-media websites like the Huffington Post, UpWorthy and BuzzFeed could be classified as content engines, and almost all of them are driven by advertising revenue.” In this episode of Whiteboard Friday, Ross […]

Did you know that having a dedicated content marketing strategy is one of the most effective ways of growing your organic search traffic? Yup! 60% percent of marketers utilize a content marketing strategy in order to attract qualified visitors to their website. Even though content marketing is a big thing, it seems that about 34% […]

It shouldn’t come as a surprise, but just like with everything else in your work, it’s just as important to keep an eye on your business competition. This was the case back before the internet, and now it’s just as important in the digital age. When you are able to complete a comprehensive SEO competitor […]

IN this episode of Whiteboard Friday, Emily Potter, the Head of Customer Success at SearchPilot, hosts this episode and shares the first three SEO tests you should do that will help get your SEO testing program started! These tests includes: Title Tags On Page RW Targeting Structured Data To Win Rich Results

If you’re ever talking to somebody about how important Domain Authority and they don’t really know what it is, or they just don’t have any experience in SEO to know any better, then check out this episode of Whiteboard Friday. In this episode, Andy Cretodina takes us through how to get the message across as […]