Did you know that estimating the opportunities within your various SEO efforts is important? In fact, not only does it help determine where to focus your energy, but to prove the potential value of your work to others. IN this episode of Whiteboard Friday, Robin shows us a great strategy for such important estimative work.

As many of you know, Google made an announcement that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that date to find analytics alternatives for website analytics. In Google’s case, they’re making it easy for you to stay. When it does sunset, Universal Analytics will be […]

The newest version of Google Analytics is just what it sounds like – new and improved. GA4 ads new analysis technology without requiring any additional code, and is fully functionality and is the default property type when creating a new Google Analytics property. If you’re using UA on your website, upgrading is easy. First, go […]

To describe what a content engine is, it’s “a website that drives web traffic by delivering quality, easily consumable content, on a regular basis. Many new-media websites like the Huffington Post, UpWorthy and BuzzFeed could be classified as content engines, and almost all of them are driven by advertising revenue.” In this episode of Whiteboard Friday, Ross […]

Did you know that having a dedicated content marketing strategy is one of the most effective ways of growing your organic search traffic? Yup! 60% percent of marketers utilize a content marketing strategy in order to attract qualified visitors to their website. Even though content marketing is a big thing, it seems that about 34% […]

It shouldn’t come as a surprise, but just like with everything else in your work, it’s just as important to keep an eye on your business competition. This was the case back before the internet, and now it’s just as important in the digital age. When you are able to complete a comprehensive SEO competitor […]