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Whiteboard Friday

update, publication, blog

What Is A Core Update? – Whiteboard Friday

If you’ve been in the search space long enough, you’ve probably heard about Google’s core updates and how they affect your website. These changes take place over the course of the year, and can happen several times. But what are core updates, anyway? The following Whiteboard Friday was recorded at SearchLove in October, after three …

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2022’s Best Whiteboard Fridays

We’re finally at the tail end of 2022, and we aren’t fortunate enough to see any new Whiteboard Fridays to help us on our marketing journey to success. Although we know they will be back next year, Moz gave us a top ten list of this year’s best Whiteboard Friday videos, which can be found …

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link building, link outreach, offpage seo

5 Ways to Get More with Less Through Link Building — Whiteboard Friday

With the new year right around the corner, we are looking into the maw of rising costs. Both businesses and customers are both struggling to deal with the costs of living in today’s world. Because customers are dealing with the rising costs of living, companies are being affected in return. IN this episode of Whiteboard …

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3 Important Google Updates You Need To Understand – Whiteboard Friday

If you’ve spent anytime around Google, working with the search engine to market your business website, you’ll know that they love to change up and update their algorithms all the time. This can cause quite a shake up with how the SERPs presents your website to searchers. In this episode of Whiteboard Friday, Lily Ray …

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Advanced On-Page SEO Optimization – Whiteboard Friday

SEO involves a wide-range of strategies that fall into two types of categories – off-page SEO and on-page SEO. So, what’s on-page optimization in SEO? On-page SEO is the practice of optimizing web pages to earn organic traffic and improve a website’s rankings in the SERP. This includes the optimization of: A page’s HTML Internal …

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The Authoritative Content Funnel – Whiteboard Friday

What is a content funnel? This particular funnel visualizes the journey that a potential customer or client goes through when they are considering a purchase, and is a part of a much bigger overall content marketing strategy. The content in this funnel in the different stages supports the customer journey, and good content can help …

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