Whiteboard Friday

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How to Use Video to Attract More HVAC Partners

Video is growing in importance for HVAC B2B companies looking to attract new customers and partners. In this week’s Whiteboard Friday, veteran SEO expert Crystal Carter explains exactly how to create an effective on-page video strategy. Crystal notes that there are three key areas HVAC businesses should focus on: Getting these components right can help […]
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Unlocking the Power of Brand Entity SEO: A Guide to Dominating the Knowledge Graph

In the world of SEO, we know the key to success is being able to stay ahead of the curve. One of the most intriguing and impactful shifts in recent years has been Google’s move from the rigidity of ranking URLs to the flexibility of recognizing entities within its vast Knowledge Graph. These entities encompass […]

The 4 Steps to Redesigning Your HVAC Website’s Structure

As an HVAC business owner, organizing your website’s architecture is crucial for providing an optimal user experience. A clear and intuitive site structure allows customers to easily find the HVAC resources and content they need. In this video, Kavi Kardos from Moz provides a step-by-step guide for restructuring an HVAC company’s resource library. She outlines […]
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Expanding the Uses of GA4 Audiences Beyond Ads – Whiteboard Friday

Google Analytics 4 (GA4) has a lot of interesting features, some of which are improved versions of features that were already available in Universal Analytics. One such feature is Audiences. Audiences are groups of users that you can create based on their behavior or characteristics. For example, you could create an audience of users who […]

Exploring the Potential of ChatGPT: A Whiteboard Friday Guide to Generating 8 Million SEO Test Ideas

It appears that many professionals in the field of SEO tend to approach their work with a focus on auditing. Essentially, they are always on the lookout for ways to identify and fix issues that might negatively impact their website\’s search engine rankings. While this approach is not necessarily problematic, as fixing any issues can […]
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The Impact of AI on Content Creation: Current and Future Trends

The tremendous surge in popularity of artificial intelligence (AI) has had a significant impact on various aspects of our lives, including self-driving cars, facial recognition software, and content creation. The world of content creation is undergoing a transformation due to AI\’s influence, as it is already being used to automate tasks like research, writing, and […]