If you’ve spent anytime around Google, working with the search engine to market your business website, you’ll know that they love to change up and update their algorithms all the time. This can cause quite a shake up with how the SERPs presents your website to searchers. In this episode of Whiteboard Friday, Lily Ray […]

SEO involves a wide-range of strategies that fall into two types of categories – off-page SEO and on-page SEO. So, what’s on-page optimization in SEO? On-page SEO is the practice of optimizing web pages to earn organic traffic and improve a website’s rankings in the SERP. This includes the optimization of: A page’s HTML Internal […]

What is a content funnel? This particular funnel visualizes the journey that a potential customer or client goes through when they are considering a purchase, and is a part of a much bigger overall content marketing strategy. The content in this funnel in the different stages supports the customer journey, and good content can help […]

Do you want to be sure that the content you’re developing has as much an impact on as many people as possible? In this episode of Whiteboard Friday, content marketing expert Ross Simmonds takes us through the content life cycle, as well as covers how we an use it to ensure that the content you […]

Putting together some keyword ideas is great, but if you aren\’t looking at the the right metrics, you aren\’t going to get very far. The whole idea behind metrics is to make the data-driven decision. If your metrics don\’t quite fit what you\’re trying to accomplish, then your marketing strategy won\’t be as effective as […]

One of the most important components of your business is the level of trust your users have in your brand expertise. Without that trust, you will not have customers, and in the end, no business to run. Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings. […]