It shouldn’t come as a surprise, but just like with everything else in your work, it’s just as important to keep an eye on your business competition. This was the case back before the internet, and now it’s just as important in the digital age.
When you are able to complete a comprehensive SEO competitor analysis, you will get a good picture of where you stand in the digital domain of the SERPS. The analysis will help you understand where you should be and what you can do to get there.
This is why it’s important to do competitive research and analysis. Sure, you’re going to have a lot of competition, but realistically, your real SEO competitors will be the ones doing the same thing as you – using the same keywords, targeting the same audience, and offering similar products, solutions and services to people.
In this episode of Whiteboard Friday, Lidia Infante shows us two approaches that will help you find out who these real competitors are.