There are those out there who considers SEO a marathon and PPC a sprint. We need to understand that, in reality, marketing is a triathlon. Every part of marketing needs its own tactics. What’s the difference between SEO and PPC? SEO is about optimizing content to rank well on Google, providing a better experience for […]

Keeping on top of SEO is an important factor in keeping your website performing well in the search results. If you have been neglecting it, you’re likely to miss out on traffic that could potentially become leads, and ultimately sales. By not keeping up on SEO, you’ll be missing a number of opportunities all because […]

If you’re an SEO working with an HVAC company or in the HVAC field in general, it’s pretty clear you should know how to optimize a website. But are you doing the same for your career? IN this episode of Whiteboard Friday, Noah tells you all about the insights he’s discovered for himself while moving […]

Search engines are a gateway to visibility. Countless people perform searches online every day, and we do it without even thinking about much of the time. If we want to know something, we type in a query and are instantly provided with millions of websites that will help provide the answer. This sort of visibility […]

WordPress has come along way since it first released back in 2003. The content management system now powers 43.3% of all websites on the internet. It’s free, it’s open-source and it’s SEO-friendly. We can see why it’s gotten so popular. But that doesn’t mean that the website that you create with it gets a free pass. You […]

Many business website depend on organic traffic to survive. In order to get website traffic, you need something called online visibility. Your business could have a great website, but how are your users expected to find it when it\’s not visible? In this White Shark Media webinar, you will learn about practical tips and actionable […]