What’s the difference between SEM and SEO? The biggest difference is that Search Engine Optimization (SEO) focuses on optimizing a website so that there will be a higher flow of traffic from organic search results. The goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search. Were […]

Users are the main focus of everything that is done in modern SEO. Trying to find and understand the right audience can definitely be a challenge for anybody, no matter how much experience you have. In this Mozcon video, Alexis covers how to find your audience, share tools that are available for all price points, […]

One of the worst things that a business can experience from a website perspective is a sudden drop in their SEO rankings, watching all of their hard work just go out the window. If you’re experiencing a drop in SEO rankings, you’re not alone. Every website has, or will, face a drop in rankings in […]

You might be wondering – what exactly is thought leadership, and how does it affect search rankings? Thought leadership isn\’t exactly something new, and has become a commonplace thing when talking about content marketing and public relations tactics. The Oxford Dictionary defines it as “the practice of developing important new ways of thinking that influence […]

Do I need coding skills for SEO? The short answer is no. Typically, SEO doesn’t really require much, if any, hands-on coding knowledge to succeed. But, the longer answer is yes, as a good sense of how programming can work, or even an ability to code itself, will come in use as you do your […]

In this Search Engine Journal video, Hubspot’s Aja Frost & Rory Hope joins SEJ’s founder, Loren Baker, where they talk about how SEO can be used alongside product launches, how it helped Hubspot’s launch of CMS Free, as well as how your company can use this information in your next product launch, expansion or growth […]