While it\’s true that generative AI is has really been kicking up dirt (not in a bad way) in the world of digital marketing, traditional SEO is still standing strong, continuing to be an essential component of the marketer\’s playbook. Major players like Google and Microsoft have already incorporated AI-generated responses in their search results, […]

Staying ahead of the competition requires keeping up with the latest SEO trends. The ever-changing search engine algorithms necessitate staying current with the latest SEO techniques. Keeping pace with the latest trends can improve your website\’s ranking, resulting in more organic traffic. This is critical for many businesses since they won\’t achieve the brand recognition […]

Optimizing websites and their content to rank higher in search engine results pages (SERPs) is a critical component of digital marketing known as Search Engine Optimization (SEO). With the SEO industry constantly evolving and growing in complexity, it’s crucial to recognize and remedy any deficiencies in your SEO skills to remain competitive. Helen shares valuable […]

In order to improve your website\’s visibility in search results, it is essential to implement search engine optimization (SEO) tactics during its development. By emphasizing an SEO-friendly website design from the beginning, you can increase your search ranking and generate more traffic to your website. Ahrefs has identified 8 actionable measures for constructing an SEO-optimized […]

Following the launch of OpenAI’s ChatGPT on November 30th, 2022, Google has been prompted to take action and has introduced an experimental conversational AI service called Bard, in response to Microsoft’s AI-enhanced Bing. In just two months after its launch, ChatGPT has reportedly reached 100 million monthly active users, making it the fastest-growing online application in history, according to […]

There are those out there who considers SEO a marathon and PPC a sprint. We need to understand that, in reality, marketing is a triathlon. Every part of marketing needs its own tactics. What’s the difference between SEO and PPC? SEO is about optimizing content to rank well on Google, providing a better experience for […]