chain, metal chain, link

Internal Linking Is Very Important For SEO

In a March 4 episode of Google’s SEO Office Hours, John Mueller answered a question regarding internal linking: “If you have structured data for breadcrumbs set up is internal linking still important for SEO?” Internal links are incredibly important since they allow Google to rank your website better. If you add descriptive anchor text to […]
chain, metal chain, link

How will Reciprocal Links Affect Our SEO Strategy?

It seems that some want to know whether or not reciprocal links will do anything to our SEO strategies if they are used. Alexandra posed this question at Search Engine Journal\’s Ask an SEO: Are links from websites you haven’t linked to more valuable than backlinks from sites you have linked to? Link exchange can […]
auto, pkw, junkyard

Does Fixing Old Broken Links Still Matter to SEO?

According to SEO best practices, fixing broken links is a good idea if you want to make sure Google and other search engines continue looking at your HVAC business under a good light. This is because no one visiting your site wants to look around your site, wondering if they want to do business with […]
cms, wordpress, content management system

Content Types That Gain the Most Engagement & Links

Running a business means you have a lot of different things you’ve got to do to keep things running. One of those things is constantly trying to come up with new types of for your website’s blog, perhaps for your YouTube channel, and different forms of social media. When you\’re trying to write for a […]
broken, glass, school

How Do You Gain Value From Broken Links?

When you think of link building, what’s the first thing you think of? More than likely, it’s the standard outreach process that jumps to mind. They can be effective, sure, but there are other effective link-building tactics that gives you more control. These strategies rely on broken backlinks. Corey Patterson outlined his method for increasing […]
email, newsletter, marketing

What You Need to Know About Buying Links From Random Emails

If you’re running a business, it probably isn’t much of a shock if your email is always full of random people trying to sell you links. Naturally, a lot of people don’t really like the idea of sustaining the connections it takes to naturally build quality links. One of the things that’s scary about trying […]