According to SEO best practices, fixing broken links is a good idea if you want to make sure Google and other search engines continue looking at your HVAC business under a good light. This is because no one visiting your site wants to look around your site, wondering if they want to do business with you, and finding all of these links that don’t go anywhere.
But if you run into a situation where you actually fix a broken link, and nothing seems to improve for you from an SEO perspective, then you’re not the only one.
In this episode of Whiteboard Friday, Cyrus Shepard talks about if these fixes are a big deal or not. Cyrus will lead us through steps to increase your chances of seeing the benefits.