If you’re running a business, it probably isn’t much of a shock if your email is always full of random people trying to sell you links.
Naturally, a lot of people don’t really like the idea of sustaining the connections it takes to naturally build quality links.
One of the things that’s scary about trying to get links in this way is that there could always be malicious intent behind the emails you get from strangers. They might be ok in the end, or they could be out to do harm, rather than good.
In this kind of frame of mind, should you be buying links from that cold email contact?
Tony Wright has written up a post on Search Engine Journal about what you will need to know when purchasing links from strangers through email.