Are you running an HVAC business and you want to really maximize your LinkedIn marketing campaign? Then you\’re in luck! LinkedIn wants to help marketers do their best with their campaigns, so it launched a new overview of its various advertising options, technical requirements and more for every ad type. The purpose of this overview is to […]

Leadership is important. With excellent leadership, a business can truly succeed. This though has merit, as 66% of professionals said they would probably recommend a brand if they followed a company executive on social media. This is why, if you\’re running an HVAC business, it\’s important to know that the biggest names in your business […]

LinkedIn’s user profiles will be getting an upgrade, which will let users add introduction videos. LinkedIn is also coming out with a new ‘Creator’ mode, as well. Quite a few managers who are looking to hire feel that video has become more important than before, especially during the current pandemic. Video helps with interacting and […]

Did you know that you already have a personal brand? Yup! You do! But are you leveraging it in order to monetize your expertise or accelerate your success? On LinkedIn, the content strategy you bring to the table has a big role in successfully building your personal brand. If your personal brand is lacking, or […]

When it comes to content type, video is the best on all social platforms when it comes to performance. If you haven’t thought about how you can add video to your digital marketing strategy, then your campaign isn’t living up to its potential. This is the same for LinkedIn. Since we look at that platform as a […]

LinkedIn has shared some new insights showing that its ad options have become more effective for higher education marketers than TV marketing outreach campaigns. This could be great for any HVAC company, especially if they are trying to market to other businesses. Nielsen was commissioned to conduct a study to help better determine how higher education marketers […]