LinkedIn has com out with a brand new case study that takes a look at how Johnson & Johnson utilized the business platform, LinkedIn ads to maximize COVID-19 vaccine take-up. Not only that, the study shares why they decided to use LinkediIn to reach key decision-makers and professionals. This study shows how brands was able to […]

LinkedIn has witnessed an increase in content engagement over the years, which has lead the company to focus on evolving user behaviors. This focus has lead them to add new options, including improved Lead Gen ads and content analytics. These tools can have a huge impact, as seen in the new case study, which LinkedIn has outlined in a new […]

LinkedIn has shared some new insights into the ever evolving marketing employment landscape, and the key skills in demand among brands who look for new marketing and advertising staff. These roles have somehow found a way to not only stay in demand, but keep increasing, despite year long pandemic we\’ve all been facing. This is proof that […]

LinkedIn is seeing an incredible level of engagement and is seeing a member base of 740 million. With level of users and engagement, there\’s a good chance that there will be a major platform increase through the year as we are seeing more and more people and businesses coming out of quarantine. This means that […]

Recently, LinkedIn has released two new ad products – Events Ads and Boosted Posts. The new Event Ads product is a format that can be found in the LinkedIn feed, highlighting information including date, time, how to register and if any mutual connections want to attend events. B2B event marketers will have a good chance […]

Due to the pandemic, folks have had to deal with a number of different challenges, all from different points of life. They have to be careful who they interact with, work with, touch, and so on. Even with all the vaccines being given to everyone, there\’s no doubt we\’ll be dealing with the effect of […]