LinkedIn is a powerhouse social network for B2B marketers. The platform works really well for B2B lead generation, which makes it one of the top tactics for B2B marketing. There are 630 million professionals gathered on LinkedIn, so if you avoid LinkedIn, you\’re totally missing out on something amazing. The business platform has reported record levels […]

Recently, LinkedIn has graced us with another new guide that will help businesses maximize longer-term branding goals, which can be great for your HVAC brand. The guide takes a look at short-term sales targets that will ultimately help improve your marketing performance in the long run. According to the business platform, it\’s a smart move to […]

Did you know that 33% of B2B decisions are utilizing LinkedIn for research purposes, or that 43% of B2B marketers attribute their sales to LinkedIn? These numbers should help convince you that LinkedIn is a big part of the marketing funnel for B2B businesses. This is why it\’s important for you to consider using LinkedIn […]

With things getting a bit back to normal after over a year long stint with the pandemic, I think we as individuals are doing our best to reevaluate our priorities. After all, over 600,000 people chose to quit their jobs back in April. Naturally, we aren\’t the only ones doing that – businesses are also […]

We are ever so slowly recovering from the pandemic caused by the release of COVID-19 over a year ago. In return, we are now in the starting stage of rebuilding our businesses and getting things back to working order. Hopefully we will begin seeing an increase in economic growth and investment, which should help bring […]

Because of the pandemic, it\’s easy to see how every type of industry has been effected by COVID-19. Some industries have made it through the last year and a half worse than others, and just like everyone who owns a business, they have to work hard to keep business going regardless of the new challenges […]