When it comes to content type, video is the best on all social platforms when it comes to performance.
If you haven’t thought about how you can add video to your digital marketing strategy, then your campaign isn’t living up to its potential. This is the same for LinkedIn. Since we look at that platform as a B2B platform, at first, video doesn’t seem like it’d be a relevant strategy, but it can still work.
LinkedIn’s users are 20x more likely to share a video on the platform than any other type of post. It’s worth considering video content on LinkedIn if you’re looking to maximize your campaigns.
LinkedIn has shared valuable new insights that can help you boost your LinkedIn video performance.
You can read LinkedIn’s full “Fundamental Strategies of Video Ads on LinkedIn” guide here,
Source – Social Media Today