Google Business Profile (GBP) is a tool meant to help customers find your business, and to tell them your story. GBP is a great way to rank high on Google and for many local businesses, Sometimes, having a Business Profile is the only SEO strategy that they have to advertise their business. But what if […]

Google Business Profile (GBP) is a tool for businesses and organizations to manage their online presence across Google, including Search and Maps, which helps to set an immediate first impression for searchers who see your business’s essential info listed on the right-hand side of the interface. With GBP, SEOs can leverage a location-based strategy, so if […]

In March of this year, Google announced that it will deprecate Universal Analytics on July 1, 2023. That gives marketers a total of 15 months as of the announcement to transition tags and report settings because Google Analytics 4 (GA4) will be the only framework supported.  Because of that, it\’s a good idea to know how to use […]

Which type of ad should you focus on – Google Ads, Facebook Ads or LinkedIn Ads? Which of these are the best in 2022 and which deserve your hard earned marketing money? Check out Elevate Digital\’s video to see which ad platform is the best!

With good SEO, your visibility online will do wonders, meaning that more people will see your website, and the more traffic you get, the better chance you have to sell your products and services. This is why great SEO management is crucial to your business. In this LYFE Marketing video, they will share some effective […]

Google has launched a new ad unit to its AdSense suite called ‘Related Search for Content’ where it can help users find more related elements on your site. As explained by Google: “Related search for content is a contextual navigation unit that shows users search terms related to the page they’re viewing on a publisher’s website. […]