In March of this year, Google announced that it will deprecate Universal Analytics on July 1, 2023. That gives marketers a total of 15 months as of the announcement to transition tags and report settings because Google Analytics 4 (GA4) will be the only framework supported.
Because of that, it’s a good idea to know how to use GA4. Luckily, Marketing O’Talk is here talking with Cypress North’s Sarah Burke about what you need to know before you make the big switch.
You’ll find out about the pros and cons of Google Analytics 4, as well as the privacy concerns that might lead to the sunsetting of UA. Sarah discusses what you should do to save the data from Universal Analytics before you lose it forever.