With Google’s new Performance Max Campaign just last year, hopefully you’ve had time to get used to it and have it become a part of your over all marketing efforts.
For those who may not have heard of it, or who doesn’t know much about it, here’s what Google describes Performance Max Campaigns as:
“Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It’s designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps.”
This video gives you the scoop on not only what these campaigns are, but how to migrate your existing campaigns for continued success.