When you are creating a high performing google search ad campaign, you\’re ultimately optimizing three different things:, visibility, clickability, and convertibility. According to Marketing 360, for best success follow this simple process: Pick a search term Put it in your ad copy Make it dominate on your landing page. Invest enough money so your ad […]

Are you confused about showing multiple languages on your website? Are you unsure about whether or not you need to specify a primary language on a multilingual page? On this episode of #AskGooglebot, John Mueller covers best practices for multilingual pages.

In this Search Engine Journal video, We see Loren Baker talk with Ethan Giffin, the founder and CEO of Baltimore-based Groove Commerce about overall SEO for eCommerce & DTCs, Google Merchant Center / Shopping, the importance of CRO & Upsells for SEO (and other channels) and ways to prepare for the 2022 Holiday Shopping season. […]

Have you ever done a search on a particular query on Google Search one day, found a result you liked, but then when you search for it again the next day, it’s suddenly gone? Somebody clearly had it removed from the results for one reason or another. In this episode of Search Off the Record, […]

Managing SEO tasks can require a lot of data. Although a lot of SEO tools that are available out there includes their own analytics packages, it can be awkward to gain a clear picture of your overall situation while jumping between these platforms. This is where Google Sheets can really come in handy. If you […]

What is Google’s Markup Help and what can it do to help you out with structured data? According to Google, “The Structured Data Markup Helper helps you mark up elements on your web page so that Google can understand the data on the page.” It can even help you change your email templates, which will allow Gmail […]