In the coming months, things will change for doing ads on Google. On June 30, Responsive Search Ads (RSAs) will become the dominant ad format in Google Ads accounts.
Advertisers won’t be able to add or edit extended text ads (ETAs) after June 30. Any existing ETAs that remain in an advertiser’s Google Ads account will continue working. The only options that will remain for ETAs will include pause, resume or remove them.
You can read more about the sunsetting of ETAs over here.
Mona Elesseily will show us how RSAs work by giving us three tips on how to get more out of them.