With Google’s new Performance Max Campaign just last year, hopefully you’ve had time to get used to it and have it become a part of your over all marketing efforts. For those who may not have heard of it, or who doesn’t know much about it, here’s what Google describes Performance Max Campaigns as: “Performance Max is […]

In the coming months, things will change for doing ads on Google. On June 30, Responsive Search Ads (RSAs) will become the dominant ad format in Google Ads accounts. Advertisers won’t be able to add or edit extended text ads (ETAs) after June 30. Any existing ETAs that remain in an advertiser’s Google Ads account […]

JavaScript is an integral part of the internet experience as developers are building increased interactions and complexity into various applications. Things like search engines, ecommerce, content management systems, responsive design, social media and phone apps would not be possible without it. JavaScript is a programming language used in a number of different things that inbound […]

Google Business Profile (GBP) is a tool meant to help customers find your business, and to tell them your story. GBP is a great way to rank high on Google and for many local businesses, Sometimes, having a Business Profile is the only SEO strategy that they have to advertise their business. But what if […]

Google Business Profile (GBP) is a tool for businesses and organizations to manage their online presence across Google, including Search and Maps, which helps to set an immediate first impression for searchers who see your business’s essential info listed on the right-hand side of the interface. With GBP, SEOs can leverage a location-based strategy, so if […]

In March of this year, Google announced that it will deprecate Universal Analytics on July 1, 2023. That gives marketers a total of 15 months as of the announcement to transition tags and report settings because Google Analytics 4 (GA4) will be the only framework supported.  Because of that, it\’s a good idea to know how to use […]