Being able to get your links discovered, crawled and indexed by Google is important to your SEO, and can ultimately be advantageous because if one URL gets crawled, then more pages can get crawled on your website. In an episode of SEO Office Hours, John Mueller spoke up about whether or not Google used links […]

There will times when you’ll want to be able to extract information from the search results into a spreadsheet, but it’s not really as easy as you’d think it’d be. We can thank Google for the limitations on automated queries. This is what makes exporting the results you want so difficult at times. You also […]

When writing page titles for your web pages, it’s not usually recommended that you write them in more than one language. This is a direct recommendation from Google itself. But, if you feel that you do have to do just that, Google has come up with a way to deal with this situation. An algorithm […]

Using tradition marketing channels is a great place to sell your HVAC products and services, but these days everybody and their brother is doing their marketing online. After all, digital channels have been talked about has an important part of modern HVAC marketing strategies. But just like traditional marketing, digital marketing can have its cost. […]

Based on an Ask Googlebot video from last month, Google explains why Search Console graphs can fluctuate when you haven’t made a single change to a website. I know how easy it is to question what’s going on, but what we have to understand is, that’s the way the internet works. Things are always in […]

In the realm of PPC, you can always find ways to improve the searcher experience. According to search user Eduardo P., access to information can really add value and efficiency to life: “Being able to use search is a great way to be able to do a lot more in a smaller amount of time. It […]